Bodegas Vicente Gandía has been a beneficiary of the aid to the wine sector of the Valencian Community for promotion and communication in third country markets, within the framework of the Wine Sector Intervention (ISV) corresponding to the 2025 financial year, financed by the European Union and managed by the Valencian Government.
This program has allowed the winery to develop and consolidate its international promotion strategy outside the European Union, reinforcing its position in already established markets such as Canada, the United States, Japan and Switzerland, while also advancing geographical diversification by incorporating new emerging markets, including Brazil, Mexico, Indonesia and the Philippines.
As part of this promotion and communication plan, the winery has implemented a series of actions aimed at increasing the visibility, brand awareness, and value of its wines in their destination markets, tailored to the characteristics and needs of each market. These activities include advertising campaigns, attendance at international trade fairs and product launches, as well as the organization of trade missions and in-store promotions, in collaboration with importers and local partners.
Participation in this program reinforces the winery’s commitment to internationalization, competitiveness and the external projection of the Valencian wine sector, contributing to consolidating a sustainable and strategic presence in key international markets.
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