The Valencian winery closes a great participation in the Vinexpo Hong Kong fair, managing to position its brands in new Asian markets
Vinexpo is the benchmark fair for the wine industry in the Asia Pacific region. This annual traveling exhibition took place this year in Hong Kong. As in every edition, Bodegas Vicente Gandía has participated in this event in which the main import and distribution companies in East Asia meet. This represents a great opportunity for growth for the winery, which has a large part of its sales in this part of the world.
Vicente Gandía presented his new Spritz at Vinexpo, the new reference of the Sandara brand that has brought so much sales to the winery in the Asian markets. El Miracle also took center stage with its beautiful bottles of the three sku’s Nº1, Nº3 and Nº5 that paid tribute to the winery on its 135th anniversary. Finally, the iconic wines were also highlighted; Clos de Gallur, Ceramic and the Bobal range that delighted the attendees who gave these wines a warm reception, closing many orders and predicting a bright future for Vicente Gandía in this part of the world.
In this show, it has been possible to strengthen the commercial presence in existing markets for the winery such as China, Japan, Taiwan, South Korea, Philippines, Malaysia, Mongolia, Thailand, Vietnam and Indonesia increasing the portfolio of importers and the expansion of references of the portfolio in existing customers. In addition, new distribution has been achieved in new countries such as Laos or Myanmar, helping to position Valencian wines in more and more countries.
