At Bodegas Vicente Gandía, we continue to take firm steps forward in our internationalization strategy, and our participation in Vinexpo Hong Kong 2026, held from May 26 to 28, has provided a new opportunity to consolidate our presence in Asian markets. This event, considered the most important for the wine sector in Asia, has allowed us to bring our wines closer to importers, distributors, and key industry professionals from across the Asia-Pacific region.
Our presence in Hong Kong has been particularly positive. Over the three days of the fair, we have strengthened existing business relationships and established new connections that open the door to future collaborations in strategic markets where demand for quality wines continues to grow.
A key market for our international growth
Asia currently represents a region of great interest within our global strategy. The growing interest in wine, driven by an increasingly sophisticated gastronomic culture and the search for distinctive products, makes these markets full of opportunities for wineries like ours.
In this context, participating in international trade fairs such as Vinexpo Hong Kong not only helps us increase the visibility of our brands but also enables us to better understand consumer trends and the preferences of an increasingly demanding audience.
“Asia continues to be a market of great interest for the company’s international strategy. Participating in Vinexpo Hong Kong allows us to bring our brands closer to new consumers and strengthen our presence in a region with enormous growth potential for Spanish wines,” said Javier Gandía, CEO of Bodegas Vicente Gandía.
Our wines, the stars in Hong Kong
During the event, we presented some of the most representative references from our portfolio, wines that reflect the personality, diversity, and character of Bodegas Vicente Gandía.
El Miracle was one of the most highly valued ranges among the attending professionals. Its elegance, balance, and ability to convey the Mediterranean essence captured the attention of importers seeking wines with identity and gastronomic versatility. You can discover this collection here: El miracle Wines
Hoya de Cadenas, also played a prominent role. This project symbolizes our winemaking tradition and our connection to origin. These wines, born on our estate, reflect the balance between history and innovation that defines the way we work. More information is available here: Hoya de Cadenas Wines
Sandara attracted significant attention thanks to its fresh and innovative character. It is a concept designed for new consumers seeking lighter and more accessible products, a trend that is particularly relevant in Asian markets. This range continues to establish itself as one of our most dynamic lines, and you can explore it here: Sandara Range
Our commitment to the native Bobal variety, one of the great treasures of Valencian viticulture, was also an essential part of our presentation. Through our Vicente Gandía Bobal, crafted from this grape, we aim to highlight our origin and differentiate our offering in international markets. Their intensity, personality, and character were especially appreciated during the fair.
A boost that strengthens our path
Our participation in Vinexpo Hong Kong 2026 perfectly reflects the current moment of our winery: growth, openness, and consolidation in key international markets. The positive reception of our brands and the strong interest generated among industry professionals confirm that our commitment to Asia is on the right track.
This milestone reinforces our vision of taking Bodegas Vicente Gandía wines even further, connecting with new consumers while staying true to our essence. We continue to move forward with our sights set on the future, convinced that the combination of origin, quality, and innovation is the key to sustained global growth.
