At Bodegas Vicente Gandía, we work every day to ensure our commitment to sustainability is a tangible reality in all our actions. Following this philosophy, we have donated €6,500 to GREFA (Group for the Rehabilitation of Native Fauna and its Habitat), a leading organization in Spain dedicated to the conservation and recovery of endangered species. This contribution is part of the awareness campaign we have developed through our IRREAL brand.
With this initiative, we reinforce our commitment to actively contributing to the protection of the natural environment and the preservation of our environmental heritage. For us, sustainability is not an abstract concept: it is a responsibility we embrace with conviction and unwavering dedication.
An action linked to the launch of IRREAL
Our donation to GREFA stems from the success and philosophy of IRREAL, a brand we created with a clear message of raising awareness about the need to protect biodiversity. During the brand’s launch months, we allocated a percentage of our revenue to this charitable initiative, directly linking the project to the three wines that make up IRREAL:
Each of these references conveys not only character and oenological quality, but also a message that invites reflection on the consequences of biodiversity loss.
Why we collaborate with GREFA: our commitment to native wildlife
When we decided that IRREAL should go hand in hand with an environmental project, we looked for an organization with a solid track record and a tangible impact. In GREFA, we found the perfect partner. This organization has been working for over forty years on:
- Wildlife rescue and rehabilitation: GREFA receives thousands of animals each year—birds of prey, mammals, reptiles—that arrive injured or in distress. Its veterinary team works to return them to the wild in the best possible condition.
- Captive breeding and reintroduction: They develop programs that seek to recover threatened species, guaranteeing stable populations in the long term.
- Habitat conservation and threat control: They participate in scientific and environmental projects aimed at improving the state of the ecosystems where these species live.
- Environmental education and awareness: GREFA dedicates great efforts to disseminating the importance of protecting native fauna, especially among schoolchildren, institutions and visitors to its center.
With our donation of €6,500, we are helping GREFA continue developing these projects and, in doing so, help preserve natural heritage and the balance of ecosystems. Learn more about GREFA’s work: https://www.grefa.org/
Our commitment through the IMPULSE program
This charitable initiative is part of our IMPULSE program, our global sustainability program. Through it, we work to reduce our impact on the planet, promote responsible products, and foster initiatives that create value for people. IRREAL perfectly embodies this approach to our work: a project that unites environmental awareness with a genuine commitment to preserving the environment.
