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La lluna

El Miracle, the range of Valencian wines with a Virtual Reality APP

The Kids Agency receives a Gold Medal at the “Festival La Lluna” for the project develop at Bodegas Vicente Gandia

The Festival of Advertising & Creative Communication of the Valencian Community, La Lluna 2021, has celebrated its tenth edition this year. The gala took place on December 16 at La Rambleta, 38 agencies, 60 brands participated, there were 339 registered cases, 71 young talents and 550 attendees. The jury was made up of different professionals from the country within this sector and was in charge of awarding 35 different categories.

La LLuna 2021 is the event that brings together the entire creative industry of the Valencian Community. A festival whose main objective is to showcase a way of understanding creativity, which is gaining more and more territory, and which is consolidated as one of the great references of the national territory.

Within the APP and website category, the Kids Agency won gold with a project it had developed for Bodegas Vicente Gandia for its El Miracle brand.

Bodegas Vicente Gandía to celebrate its 135 years in the sector, presented its new collection of wines under the EL MIRACLE brand. In addition, he decided to do it in style and developed his own bottles. It is a totally innovative, exclusive container with a very elegant design. The new MIRACLE was presented in a unique bottle in which the lines that outline the glass radiate reflections of light that allow you to admire the radiance that comes from within.

When this project came to light, the Kids Agency helped create all the essence around the brand. To do this, he developed a website and an augmented reality APP that allows you to travel through your memories or dedicate a message to that special person. This app allows you to see a 3D world around the new EL MIRACLE bottles and create a personalized video that you can share and forward to family or friends. It is an app that will take you beyond the oenological experience.

The website, , shows the 3 wines in this range and collects the essence of the brand. A range under the motto “Make it happen”. It is up to each of us to transform and live unique experiences, “sometimes miracles happen, we just have to provoke them”. Those little miracles that we don’t give importance to, but they happen, and more often than we think. We are responsible for “making things happen.”

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