Year after year, the largest Valencian winery renews its commitment to elite sport in the city of Valencia
The most representative values of sport such as effort, sacrifice, teamwork, fellowship or competitiveness are a living reflection of the way of working at Bodegas Vicente Gandía. Within its Corporate Social Responsibility policy, the winery is clearly betting on promoting sports. With these actions, the winery complies with its sustainability plan, returning its commitment to society, promoting well-being and a healthy life.
Valencia Club de Fútbol was the first bet of Bodegas Vicente Gandía in the world of sports sponsorships. There are already 10 seasons of collaboration between both entities that allow the winery to link up with the best-known Valencian brand worldwide. This allows customers from more than 90 countries to have a clear reference when locating the origin of the winery.
Beyond the Mestalla club, the winery decided three seasons ago to also link up with the other football club in the city, Levante Unión Deportiva through the brand “El Miracle” which has since become the official wine brand of the “Club Granota”. That same season it was decided to go beyond football and explore other sports, it was then that the winery began its relationship with Valencia Basket, with which it begins its third season of sponsorship as an official winery and is fully aligned with the philosophy of this club, the “Culture of Effort”
Last season the winery wanted to go further and also bet on other sports that were represented in the highest international competition. Moto GP Aspar Team led by former rider Jorge Martínez Aspar was one of the winery’s new commitments, becoming the official wine supplier in the hospitality area of the Valencian team.
Lastly, Bodegas Vicente Gandía has begun its sponsorship of the Les Abelles Rugby Club this season, the only Valencian representative in the Spanish rugby premier league. With this collaboration, Vicente Gandía closes the circle as it is the only Valencian winery that is clearly committed to promoting sports and well-being through the most representative clubs in the city of Valencia.
With these actions, not only professional sports are promoted since all the aforementioned clubs work excellently on youth, women’s and inclusive sports. Through these sponsorship actions, Bodegas Vicente Gandía aims to position itself in the mind of consumers as the reference Valencian winery, supporting elite sport at a local level, but with a global vision since all these teams perform in competitions that have an impact. Worldwide.